Do You Hate Group Tours? When people discover I am a tour leader for a group tour company, I often get one of two reactions – it’s either – “that is so cool! You get to travel for free?” Or an eye roll and a dismissive “Oh, I would never take a group tour.” Both perceptions are faulty. When I am leading a tour, I am definitely NOT on vacation – and person #2 hasn’t found the right group tour for them – yet.